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@@ -19,6 +19,19 @@ New Zealand
 * https://cleantalk.org/blacklists/report-ip
 * https://www.dnsbl.info/report-spam.php
 
+## Criteria for spam
+
+* The sender’s email address doesn’t tally with the trusted organisation’s website address.
+* The email is sent from a completely different address or a free web mail address.
+* The email does not use your proper name, but uses a non-specific greeting like “dear customer”.
+* A sense of urgency; for example the threat that unless you act immediately your account may be closed.
+* A prominent website link. These can be forged or seem very similar to the proper address, but even a single character’s difference means a different website.
+* A request for personal information such as user name, password or bank details.
+* The email contains spelling and grammatical errors.
+* You weren't expecting to get an email from the company that appears to have sent it.
+* The entire text of the email is contained within an image rather than the usual text format.
+* The image contains an embedded hyperlink to a bogus site.
+
 ## Versions
 
 Versions names are based on: